About Us

OUR STORY

Wild Beauty is the brainchild of Rhug Estate owner Lord Newborough. The family has resided in North Wales since the 11th century and the present Lord Robert Newborough is the 8th baron. Rhug came into the family in 1637 and now forms the family’s main home.

OUR FARM

Rhug is home to some of the most beautiful countryside in the world. Rhug Estate sits in an idyllic part of North Wales, the River Dee flows through its heart, with the spectacular backdrop of the Berwyn Mountains and, in the distance, Snowdonia National Park.

OUR FARM

Rhug is home to some of the most beautiful countryside in the world. Rhug Estate sits in an idyllic part of North Wales, the River Dee flows through its heart, with the spectacular backdrop of the Berwyn Mountains and, in the distance, Snowdonia National Park.

FORMULAS

Everything we make is built on our respect for the environment and our heartfelt wish to create something truly exceptional. Wild Beauty is a truly organic and unforgettable sensory experience of fragrance and touch, blended with modern principles of function and sustainability.

INGREDIENTS

An unique story of security and provenance, our collection harnesses natural, wild foraged and organic ingredients with the benefits of natural actives.  Our chosen ingredients contain essential vitamins and minerals, while fragrances are 100% natural and made using essential oils.

INGREDIENTS

An unique story of security and provenance, our collection harnesses natural, wild foraged and organic ingredients with the benefits of natural actives.  Our chosen ingredients contain essential vitamins and minerals, while fragrances are 100% natural and made using essential oils.

VALUES

What you put on your skin is incredibly important.  There are countless skincare choices on the market, but the variance is extreme.  We have set out to create something truly exceptional and want you to know exactly what to expect when you buy Wild Beauty products.

CERTIFICATIONS

Our mission is to produce the highest quality skincare products. To us, that means they must be natural, organic, sustainably sourced and cruelty free.  Certifications are an important validation of the quality of the products and our ethical approach.

CERTIFICATIONS

Our mission is to produce the highest quality skincare products. To us, that means they must be natural, organic, sustainably sourced and cruelty free.  Certifications are an important validation of the quality of the products and our ethical approach.

SUSTAINABILITY

We are pioneers in sustainability and caring for the environment, and this same ethos is applied to our skincare collection and its packaging.

“Like many of us, Robert Wynn’s best ideas come on the walk to work.  But unlike most of us, his walk is via the Dee Valley with views of the Berwyn Mountains.  As the seasons change, so do the flowers; snowdrops replaced by primroses, then bluebells, heather, elderflower and hawthorn.  All of which explains why Wynn (better known as Lord Newborough) has created a brand, Wild Beauty, using sustainable ingredients from his organic farm in north Wales.”

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“We are delighted that the Rhug Estate have chosen COSMOS Organic certification from Soil Association for their new organic skincare brand. The estate and its products have been certified with Soil Association Certification for over 20 years and by choosing to certify to COSMOS; the highest global standard for organic beauty they are continuing to lead the way in organic integrity and supporting the environment”.

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