Hazel Gardiner is an East London based floral artist, teacher, content creator and gardener. After surviving a rare cancer diagnosis in 2007, she decided to change her career from television production to vintage retail and events. Her commercial knowledge and skills in creative direction and marketing ensured that this was a quick success and, during this time, she worked on projects for brands including Tate and Somerset House.
In 2016, wanting to explore her love and natural instinct for gardening, and wishing to create with her hands, she re-trained at McQueens Flower School in London. Hazel Gardiner Design was founded shortly after. The business has established its own narrative in floral design. Her signature style is exuberant and often merges fresh, silk, and dried materials. Her distinctive way of floral storytelling has led to work with high-profile clients including Nike, Liberty, Matches and SpaceNK. Hazel works on brand events, retail installations, campaigns, editorials and a select number of weddings.
She is passionate about promoting diversity in floristry and aims to help create more opportunities within horticulture for people of colour. She was recently approached by Royal Florist Shane Connolly to discuss these issues. To help spread the word, she has written articles for the British Flower Association and The Florist. She continues to work with Future Gardeners and the Us Programme offering both floristry and business training. Hazel was selected by the RHS to represent a career in floral design as being a viable option for all.
Floral education has always been a priority, teaching imaginative workshops to both private and corporate clients. In winter 2020 Hazel launched a curated wreath kit with accompanying video tutorials. This format will continue into 2021 with further product launches planned. This year also sees Hazel expand into broadcasting with various projects launching this year. She will also complete work on a dedicated studio and workshop space to accommodate the growing business.
Hazel was has been recently profiled in LivingEtc, House Beautiful, International Traveller and The Telegraph. Her work can be seen in the campaign for The C List, launched in Feb 2021. A new beauty hub for cancer patients created by celebrity MU artist Lisa Potter-Dixon and ITV Producer Helen Addis.