Media and Awards

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"Like many of us, Robert Wynn’s best ideas come on the walk to work. But unlike most of us, his walk is via the Dee Valley with views of the Berwyn Mountains.

"As the seasons change, so do the flowers; snowdrops replaced by primroses, then bluebells, heather, elderflower and hawthorn. All of which explains why Wynn (better known as Lord Newborough) has created a brand, Wild Beauty, using sustainable ingredients from his organic farm in north Wales.”
"Using spring water from the Rhug Estate, the Welsh skin care range celebrates foraged ingredients found on the land by turning them into essential oils.”
CB Logo
COSMETICS BUSINESS
APRIL, 2020
"Lord Newborough’s new skincare line makes use of the many plant and herb species found on his North Wales estate.

Spring water, oats, honey and beeswax can all be sourced from the farm, which even had its own forager who searches the grounds for the most effective wild plants.”
Wild Beauty is proudly shortlisted for the 2020 Pure Beauty Awards.

The Pure Beauty Awards is the biggest and most recognised event in the beauty calendar. They inform & inspire champions of beauty retail, sharing the latest launches, trends & market predictions.

Wish us good luck!
"This month sees the arrival of Wild Beauty from Rhug Estate dropping at the Queen’s pharmacy, John Bell & Croyden. Using the highest quality organic and natural ingredients, with many hand-picked from around the Rhug Estate in North Wales, our top pick is the replenishing mask with Rhug Estate honey and purifying minerals to combat congested, dull and dry skin fast. Trust us, after one use, the results really do speak for themselves.”
"The Estate forager hand-harvests ingredients responsibly, ethically and sustainably and waits for particular plants to flower and mature."

"The range embraces the ethos of slow beauty, which encourages consumers to think about what they are putting on their skin and to be mindful as to whether the ingredients are both good for the individual and world.”
“We are delighted that the Rhug Estate have chosen COSMOS Organic certification from Soil Association for their new organic skincare brand. The estate and its products have been certified with Soil Association Certification for over 20 years and by choosing to certify to COSMOS; the highest global standard for organic beauty they are continuing to lead the way in organic integrity and supporting the environment”.
"Some 12,500 unspoilt acres make up the Rhug Estate, home of Lord & Lady Newborough. The ingredients for their skincare line are grown there, and this cleanser is made using foraged dandelions.”
Rhug Estate takes a walk on the wild side with new skincare collection.

Described as ‘a unique story of organic security and provenance, blended with modern principles of function and sustainability’, Wild Beauty products contain essential vitamins and minerals and are 100% naturally fragranced with essential oils.

The brand says that each element from the ingredients through to the packaging goes through a considered process to ensure it meets the estate’s long-established high sustainability standards.
I’ve been invited to the stunning Rhug Estate in Corwen, North Wales, to forage for some of the ingredients that go into the new organic skincare brand, Rhug Wild Beauty. There are currently ten face and body products in the collection, but more will be added soon. I’m a big fan of certified organic products, as independent certification bodies like Soil Association/COSMOS keep producers on their toes, doing spot checks and establishing criteria for people to adhere to, assuring high production standards with excellent environmental and animal welfare.

Rhug Wild Beauty is the brainchild of Lord Newborough. His family have resided in North Wales since the 11th century, with the Rhug Estate coming into the family, by marriage, in 1637. In 1998 he inherited the title and 12,500 acres of land from his father and decided to develop the existing farm and turn it organic. His passion for the environment and his innovative approach has created a flourishing organic enterprise that sees his produce sold all over the world. From grazing bison to renewable energy, Lord Newborough really has made the most of his inheritance, by nurturing the stunning flora and fauna that Mother Nature has gifted his family.

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