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"As the seasons change, so do the flowers; snowdrops replaced by primroses, then bluebells, heather, elderflower and hawthorn. All of which explains why Wynn (better known as Lord Newborough) has created a brand, Wild Beauty, using sustainable ingredients from his organic farm in north Wales.”
Spring water, oats, honey and beeswax can all be sourced from the farm, which even had its own forager who searches the grounds for the most effective wild plants.”
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"The range embraces the ethos of slow beauty, which encourages consumers to think about what they are putting on their skin and to be mindful as to whether the ingredients are both good for the individual and world.”
Described as ‘a unique story of organic security and provenance, blended with modern principles of function and sustainability’, Wild Beauty products contain essential vitamins and minerals and are 100% naturally fragranced with essential oils.
The brand says that each element from the ingredients through to the packaging goes through a considered process to ensure it meets the estate’s long-established high sustainability standards.
Rhug Wild Beauty is the brainchild of Lord Newborough. His family have resided in North Wales since the 11th century, with the Rhug Estate coming into the family, by marriage, in 1637. In 1998 he inherited the title and 12,500 acres of land from his father and decided to develop the existing farm and turn it organic. His passion for the environment and his innovative approach has created a flourishing organic enterprise that sees his produce sold all over the world. From grazing bison to renewable energy, Lord Newborough really has made the most of his inheritance, by nurturing the stunning flora and fauna that Mother Nature has gifted his family.