The natural skin serum from Rhug Wild Beauty is a fast-absorbing, lightweight serum made with plant-based or naturally derived ingredients. It’s designed to deliver a high concentration of active compounds like antioxidants, vitamins, and hydrators directly into the skin. Serums target specific concerns such as fine lines, dehydration, or uneven tone.

A skin or face serum is considered organic and natural when its ingredients are primarily sourced from plants grown without synthetic pesticides, fertilisers, or GMOs. It should be free from artificial fragrances, parabens, and silicones. Rhug Wild Beauty serums also use wild foraged ingredients, ensuring a more sustainable and nature-led formulation.

Organic serums are a gentler choice for your skin and the environment. They avoid harsh synthetic ingredients that can disrupt your skin’s natural balance. Instead, they harness powerful botanicals to support the skin's function while promoting long-term health, not just a temporary surface fix. They're especially ideal for sensitive or reactive skin.

Natural and organic serums are crafted to be adaptable across skin types. Their clean, botanical formulas provide hydration for dry skin, calming ingredients for sensitive skin, and balancing extracts for oily or acne-prone skin. They work with the skin, not against it, offering tailored support without overwhelming delicate skin barriers.

Yes, our natural serums integrate beautifully into your existing skincare. Apply after cleansing and before moisturiser to maximise absorption. These serums work well with other products, enhancing their benefits while delivering targeted support. They're lightweight enough to layer but powerful enough to stand on their own in a minimalist routine.

Absolutely. Natural and organic serums are designed to be layered with other products. You can pair them with cleansers, moisturisers, and facial oils, allowing each product to serve its purpose. For best results, apply serum after cleansing and before heavier creams or oils so its active ingredients reach deeper into the skin.

Most natural and organic serums can be used once or twice daily, depending on your skin’s needs. Consistency, however, is key to skin health. Regular use—especially morning and night—helps maintain hydration, support repair, and improve skin tone and texture over time. Always follow with a moisturiser to lock in the benefits.

Choose an organic face serum when you want targeted treatment with active ingredients like vitamin C or hyaluronic acid. Serums absorb quickly and go deep into the skin, while facial oils tend to lock in moisture and offer surface nourishment. If your goal is correcting or brightening, serum is your go-to.