Our Story
ROOTED IN THE WILD
Deep in the heart of North Wales lies a 12,500-acre organic estate defined by majestic mountains, ancient clover-rich pastures, hedgerows, and lakes. Here, where the River Dee flows beneath the Berwyn Mountains and the fresh air sustains a thriving, protected ecosystem, nature dictates everything we do. This unspoilt landscape is the birthplace of Rhug Wild Beauty, a luxurious organic skincare collection born directly from the land.
THE ART OF WILD FORAGING
Our approach to skincare is guided by the rhythm of the seasons. Across the estate, expert foragers watch over every corner, waiting for the exact moment plants mature. Whether hand-picking delicate buds, blooming flowers, or nutrient-rich leaves, we harvest at the optimum time in a strictly sustainable and responsible way. This deep connection to nature brings an extraordinary array of wild-foraged and organic ingredients into our formulations. From the estate's natural landscape, we gather heather, meadowsweet, gorse, elderflower, dandelion, lemon balm, nettle leaf, hawthorn, yarrow, and herb robert.
EXCEPTIONAL PROVENACE & SUSTAINABLE FARMING
The foundation of our luxury British skincare begins with the land itself. The Rhug Estate Organic Farm holds a prestigious Royal Warrant, a testament to decades of pioneering dedication to the highest standards of organic farming, animal welfare, and environmental stewardship.
Lord Newborough leads the way with his profound knowledge of sustainable farming practices and the unique geography of North Wales, protecting and enhancing the environment for future generations. This unwavering commitment to sustainability is carried through to every face and body product we create. Beyond our foraged botanicals, the estate provides pure, natural elements that elevate every formulation.
The water in our skincare flows directly from our own private spring, while our products are enriched with organic oats, honey, and beeswax produced right here on the land. These estate-grown ingredients are paired with precious, high-efficacy components sourced from around the globe, chosen strictly for their performance, irrespective of cost.
A PASSIONATE, FEMALE-LED TEAM
While rooted in generations of agricultural heritage, the heartbeat of Rhug Wild Beauty is driven by a talented, heavily female-led team of specialists. Together, this dedicated group brings a wealth of expertise in formulation, product innovation, and brand strategy, ensuring every collection meets the highest standards of luxury and efficacy. Every single item is handcrafted in the UK with uncompromising care, integrity, and a shared passion for natural beauty.
OUR AMBITION
Our ambition is ongoing: to continually increase the proportion and variety of ingredients we grow, nurture, and collect directly from our Welsh home, bringing the unadulterated power of the wild straight to your daily ritual.