OUR STORY

STRONG HERITAGE

Wild Beauty is the brainchild of Rhug Estate owner Lord Newborough. The family has resided in North Wales since the 11th century and the present Lord Newborough is the 8th baron. Rhug came into the family in 1637 and now forms the family’s main home.

An organic farming pioneer and sustainability advocate, he has championed the highest standards of organic and sustainable farming for many years, protecting and enhancing the environment for future generations.

He has transformed Rhug Estate into a thriving and diverse business and recognised brand embracing farming, green energy, retail, wholesale and most recently, skincare.

A WILD IDEA

With an abundance of natural and organic plants growing all around Rhug, and a recognition that organic and natural ingredients can deliver very positive benefits for the skin, the idea of creating a truly luxurious skincare collection using the finest organic and wild foraged ingredients from the estate was born.

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The family is very fortunate to be the custodians of this wondrous part of Wales. The collection is inspired by the wild beauty of our surroundings at Rhug, so we simply call it Wild Beauty.

- Robert Newborough, Founder

CREATING WILD BEAUTY

Since taking the decision to create a skincare collection, a small, dedicated and passionate team has been striving to create products that are as exceptional as they are beneficial, using sustainably sourced ingredients, including organic crops, wild forage, spring water, honey and beeswax from the Estate.

The collection has been created using many of the most precious ingredients from around the world, chosen for their qualities and efficacy, irrespective of cost.

All our skincare collection is hand made in the UK, with care and integrity.

TEAMWORK

We are very fortunate to have an incredibly talented team of specialists who are dedicated to and passionate about creating something truly exceptional.

We are very fortunate to have an incredibly talented team of specialists who are dedicated to and passionate about creating something truly exceptional.

Lord Newborough
Founder

Lady Newborough
Founder

Jessica Parker-Palmiero
General Manager

Iain Russell
Operations Manager

Catherine Jones
Sales & Marketing Manager

Amy Coleman
Product Development Manager

OUR FARM

Rhug is home to some of the most beautiful countryside in the world. Rhug Estate sits in an idyllic part of North Wales, the River Dee flows through its heart, with the spectacular backdrop of the Berwyn Mountains and, in the distance, Snowdonia National Park.

ORGANIC & SUSTAINABLE

The estate covers 12,500 acres of North Wales extending from Gwyddelwern in the North, Carrog to the East, Cynwyd to the South and Maerdy to the West, and is one of the biggest organic farms in the country.It is an unspoilt landscape of mountains, organic clover-rich pastures, trees, hedgerows, rivers and lakes, where the air is fresh and the nurtured organic land supports an abundance of wildlife.

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WE HAVE CHAMPIONED THE HIGHEST STANDARDS OF ORGANIC AND SUSTAINABLE FARMING FOR MANY YEARS, AND WE ARE NOW APPLYING THESE SAME PRINCIPLES TO OUR FACE AND BODY PRODUCTS.

WILD FORAGE

This spectacular landscape is home to some of the most wonderful organic and wild foraged ingredients, many of which we are now using in our skincare collection.We carefully forage for ingredients on the estate in a sustainable and responsible way, waiting for particular plants to flower and mature. Sometimes we need to find buds and at other times flowers or leaves. We wait for the optimum times to pick each different part of the plant by hand. Our expert foragers keep a watchful eye on plants in every corner of the estate to find the perfect time to harvest.

PROVENANCE

We have a great diversity of naturally occurring plants on the estate. Heather, meadowsweet, gorse, elderflower, dandelion, lemon balm, nettle leaf, hawthorn, yarrow and herb robert are just some of the ingredients sourced from the estate that are used in the creation of our unique skincare collection.We also grow our own organic oats, produce our own honey and beeswax, and the water in our products comes from the spring on the estate.

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IT IS OUR AMBITION AND OUR INTENTION TO INCREASE THE PROPORTION AND NUMBER OF INGREDIENTS THAT WE GROW ON, OR COLLECT FROM THE ESTATE, IN FUTURE PRODUCTS.

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