Our mission is to produce the highest quality skincare products. To us, that means they must be natural, organic, sustainably sourced and cruelty free. Certifications are an important validation of the quality of the products and our ethical approach. We appreciate that it can sometimes be difficult to be sure that a product is what it is claiming to be, so we want to make it as easy as possible for customers to know exactly what they are buying. We have achieved the highest certification standards from the leading international organisations. As a result, you will see the relevant certification symbols for every product displayed on all packaging.


We have been independently verified by Positive Luxury that we meet the highest standard of sustainability best practices across all the four ESG+ pillars (Environmental, Social, Governance Innovation) of their framework.

Read our case study here.


The Soil Association has been championing sustainability since 1946.

In 2010 they were one of the industry bodies that jointly launched the COSMetic Organic and Natural Standard (COSMOS), a worldwide standard for health and beauty products; and a standard that every product in the Rhug Wild Beauty Collection carries.


We are proud that many of our products carry the highest COSMOS Standard COSMOS Organic; to achieve this a product must have at least 95% organic ingredients.

The COSMOS Organic Standard, however, goes far beyond simply having organic ingredients and requires that all Rhug Wild Beauty ingredients are sustainably sourced and biodegradable as well as organic; our products must also use only natural colours and fragrances from plants and flowers. The whole of our manufacturing process must be transparent, and packaging must be minimal with the most recycled content possible. The whole ingredient growing process must be done with the utmost concern for the protection of wildlife and biodiversity.


The COSMOS Natural Standard is a guarantee that our products and our ingredients have had no Animal testing and contain no GM ingredients, no Controversial chemicals, no Parabens and Phthalates and no Synthetic colours, dyes or fragrances.

Certain products we use cannot currently be certified as ‘Organic’ by the soil association. These include water and clay which are ‘minerals’ not ‘ingredients’ under the COSMOS scheme; however, the water and clay that we use does in fact come from organic land. All the water in the Rhug Wild Beauty Collection comes directly from The Rhug Estate and has been approved by the Soil Association for use in COSMOS certified products.


Rhug Organic & Natural believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org


Many of our products are registered with the Vegan Society, theirs is the oldest Vegan trademark in the world, and one that is accepted worldwide as the authentic standard for products free from animal ingredients and animal testing.

The Vegan mark can be trusted as proof that the manufacture and development of the product, and its ingredients, must not involve the use of any animal product, by-product or derivative, or any sort of testing on animals. Many of our products are registered with the Vegan Society. Some other products in our range contain Rhug Honey or Rhug Beeswax, which means they cannot be registered with the Vegan Society. However, none of our products contain any other animal derivative.


All the Rhug Wild Beauty Collection are Halal. The word ‘Halal’ is Arabic, meaning permitted, allowed or lawful; it accredits products which are permitted for Muslims to eat, drink, or put on their person.

For cosmetics this means that products must be free of any pork derivative (or any animal product not produced in accordance with Halal requirements) and contain no alcohol or intoxicating or hazardous plant material. All products and packaging, as well as their suppliers, must conform to Halal practices. Beyond this, Halal accreditation requires the highest standard of ingredient identification and traceability, ensuring complete transparency for all products.