Since launch, we have been delighted by the positive response that Wild Beauty has had from press, retailers and consumers alike. We have been honoured to win several industry awards and humbled by your reviews and emails of support!
We wanted to share our most recent achievement with you all as Wild Beauty adds the Positive Luxury Butterfly Mark certification to our growing roster of sustainability credentials, and we couldn’t be prouder.
The prestigious Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ (Environmental, Social, Governance and Innovation) performance. It is rigorous, independent and is underpinned by the latest international standards, global legislation, and best practice principles. Being awarded this highly respected accreditation underlines just how hard Wild Beauty has strived towards sustainable sourcing of ingredients, 100% renewable energy and total commitment to the local communities through educational development and job opportunities. It demonstrates how Wild Beauty is a true modern representation of sustainable commitment.
Positive Luxury was founded in 2011 by Diana Verde Nieto and Karen Kanton, showcasing the sustainable efforts made within the luxury industry. This Butterfly Mark has become a global symbol of brands meeting the highest standard of sustainability, encouraging a new climate economy and rebranding of consumer trust.
Lord Newborough, founder of Wild Beauty commented: “We are thrilled to have been awarded the Butterfly Mark. We have championed the highest standards of organic and sustainable farming at Rhug for many years and have applied these same principles to our skincare and body care collection. To be able to add this world recognised stamp to our brand, speaks volumes about how much we at Wild Beauty value our planet and our consumers, to ensure they get the very best that we can provide with no compromise on results or sustainability”.
In accessing our application for the certification, Positive Luxury looked at the following areas of Wild Beauty: