A Message from Lord Newborough: Embracing Authenticity and Sustainability in Rhug Wild Beauty

It is a true privilege to share my thoughts with you today about a topic close to my heart — the future of skincare, and how it intersects with the health of our planet, our communities, and ourselves. At Rhug Wild Beauty, we believe that caring for our skin should go hand in hand with caring for the environment. Our journey into natural and organic skincare is not just about creating products; it’s about fostering a deeper respect for nature and ensuring transparency and integrity in everything we do.

In an increasingly crowded marketplace, the importance of genuine natural ingredients cannot be overstated. Rhug Wild Beauty was founded on principles of sustainability, purity, and respect for the ecosystem. Our products harness wild-foraged, carefully selected ingredients—plants and botanicals that are not only powerful but are harvested in ways that promote regeneration rather than depletion. This deep connection to the land and the biodiversity it sustains is what sets us apart.

Wild foraging allows us to work with nature, not against it. It ensures that each ingredient is harvested responsibly, supporting local ecosystems and preserving the richness of Welsh biodiversity. These ingredients tell a story—one of respect, sustainable practices, and a commitment to quality that never compromises integrity. In a world awash with synthetic additives and artificial claims, Rhug Wild Beauty stands as a testament that true luxury is rooted in authenticity.

However, with opportunity comes responsibility. The skincare industry is rife with products claiming to be “natural” or “organic,” but not all claims are created equal. This is why certification is so vital. For us, transparency isn’t just a buzzword—it’s a core value. Certification by reputable bodies ensures that our products meet rigorous standards and genuinely deliver what they promise. It gives our customers confidence that when they choose Rhug Wild Beauty, they are selecting products free from harmful substances, cruelty-free, and aligned with their values.

Certification also signifies a commitment to ethical practices, whether that’s cruelty-free testing, vegan formulations, or sustainable packaging. These are not mere labels; they are symbols of trust and responsibility. Consumers deserve proof—proof that their skincare choices are honest, ethical, and impactful.

Sustainability extends beyond ingredients. Our packaging reflects this ethos—designed to be beautiful, functional, and eco-friendly. At Rhug Wild Beauty, we believe that luxury and responsibility can coexist. Our innovative packaging solutions aim to reduce waste and environmental impact while maintaining the elegance our customers expect. When you choose products with sustainable packaging, you're making a statement about the world you want to live in—a world where wellness and beauty do not come at the expense of our planet.

In closing, the path to truly natural and organic skincare is one of integrity, transparency, and unwavering commitment. As a founder, I am proud of what Rhug Wild Beauty stands for—products that are as pure and powerful as the Welsh land they come from. But I also recognize that we must all advocate for a broader industry shift—demanding honesty and supporting brands that prioritize sustainability.

Together, we can shape a future where skincare reflects our deepest values—where beauty is not just skin deep, but a reflection of respect for the earth and its inhabitants. Let us champion a revolution in the industry—one that nourishes both our skin and our world.

Thank you for your support and for being part of this vital conversation. By making conscious choices, we can inspire lasting change—toward a more beautiful, sustainable future for all.