The Vision Behind Rhug Wild Beauty & Importance of Genuine Organic Skincare

From Lord Newborough: The Vision Behind Rhug Wild Beauty and the Importance of Genuine Organic Skincare

As the owner of Rhug Estate, I’ve always been passionate about preserving the natural beauty of our land and ensuring that everything we produce—whether it’s our organic meats or our skincare—reflects the highest standards of quality, integrity, and sustainability. That’s why, 4 years ago, I decided to launch Rhug Wild Beauty, a natural and organic skincare range inspired by the pure Welsh environment that surrounds us.

At Rhug Estate, we’ve spent decades dedicated to organic farming and sustainable practices. As I learned more about the power of natural ingredients and their benefits for skin health, I saw an opportunity to bring that ethos into our very own skincare. Our land is rich with botanicals, native herbs, and wild ingredients—like Welsh heather, lavender, and wild berries—that have been used for centuries for their healing properties.

Launching Rhug Wild Beauty was a natural extension of our commitment to purity and wellness. I wanted to create products that not only nurture the skin but also connect people to the integrity of Welsh nature. Our range is designed to be effective, luxurious, and, most importantly, authentic—free from synthetic chemicals and harmful additives.

The Importance of Certification and Authenticity

One of the most pressing issues I see in the beauty industry today is greenwashing—when products claim to be natural or organic without any proof or certification to back those claims. As consumers become more conscious about what they put on their skin, transparency and trust are more important than ever.

That’s why we made the decision to pursue rigorous certification for Rhug Wild Beauty. I believe it’s vital for our customers to see proof that our products are genuinely organic and natural. Certification is not just a badge; it’s a commitment to honesty and quality. It provides reassurance that our ingredients are ethically sourced, that our manufacturing processes meet strict standards, and that our claims are verified by reputable organisations.

For me, it’s about building trust—knowing that when you choose Rhug Wild Beauty, you’re choosing products that deliver on their promises and truly respect both your skin and our planet.

How the Market Has Changed

Since we launched the range, I’ve observed a remarkable shift in the skincare industry. Consumers are much more informed and discerning. They want products that are genuinely organic, sustainable, and effective. The days of marketing hype and vague claims are fading; people now seek transparency, proof, and products that align with their values.

There’s also been a significant rise in demand for clean beauty—skincare that is free from toxins, synthetic fragrances, and unnecessary chemicals. The market is moving towards simplicity, ingredient integrity, and a deeper respect for natural ingredients. I believe this trend will continue to grow, encouraging brands to prioritise authenticity and sustainability.

The Benefits of Organic and Natural Skincare

girl applying deep cleansing balm in her face

From my personal experience, using Rhug Wild Beauty products has been transformative—not just for my skin but for my overall sense of well-being. There’s something deeply comforting about knowing that what I’m applying is pure, safe, and rooted in nature.

I often receive wonderful feedback from customers who tell me how our skincare has helped soothe sensitive skin, boost their confidence, and even improve their mental well-being. When you care for your skin with natural ingredients, you feel better—more connected to the environment and more mindful of what you put on your body.

Final Thoughts

At Rhug Wild Beauty, our mission is simple: to provide genuinely organic, effective skincare that aligns with our values of sustainability, transparency, and quality. I am proud of the trust our customers place in us, and I remain committed to upholding the highest standards.

Thank you for supporting our journey. I truly believe that authentic, natural skincare is not just a trend but a vital part of a healthier, more conscious lifestyle.

With warm regards,

Lord Newborough