At Rhug Wild Beauty, our story begins with the land. The Rhug Estate in North Wales is a haven of organic biodiversity, where we forage for the wild ingredients that define our collection. When we began developing our skincare, we asked ourselves: How can we best honour the efficacy of nature while respecting the planet? The answer led us to a predominantly vegan approach. Here is the philosophy behind our choice to champion plant-based ingredients and why it matters for your skin and the world around us.
1. Harnessing the Potency of Botanicals
There is a common misconception that "vegan" means "gentle but ineffective." At Rhug Wild Beauty, we believe the opposite. We choose plant-based ingredients because they are packed with vitamins, minerals, and antioxidants that the skin naturally recognises and absorbs. By choosing vegan alternatives such as the plant-derived Hyaluronic Acid in our Active Treatment Serum, we provide high-performance hydration that doesn't rely on animal-derived sources. Nature provides an abundance of actives to plump, brighten, and restore the skin; our task is simply to bottle that power responsibly.
2. Protecting our Planet’s Future
Vegan skincare typically has a lower environmental footprint. By focusing on wild-foraged plants and organic crops, we reduce the pressure on intensive farming and animal agriculture. Our commitment to being vegan-friendly wherever possible aligns with our Leaping Bunny cruelty-free status and our Soil Association organic certification. We believe that true beauty should never come at the cost of the environment or the creatures that inhabit it.
3. Ethical Integrity and Conscious Luxury
For many, choosing vegan skincare is a matter of ethics. We believe in cruelty-free beauty and ensuring that our products reflect the care and respect we have for all living things on the Rhug Estate. Using plant-based ingredients allows us to create luxurious, high-end skincare that aligns with a conscious, compassionate lifestyle. It allows our customers to indulge in a self-care ritual that feels as good for the soul as it does for the skin.
A Note on Transparency
Our use of Beeswax and Honey while the vast majority of our range is 100% vegan, you will notice that a select few products including our Moisturising Lip Treatment, Exfoliating Body Scrub, Cleansing Balm, contain organic Honey or Beeswax. We chose to include these specific ingredients for one reason: performance. Beeswax provides a unique, breathable barrier that protects the skin against the harsh elements, providing a level of resilience that is difficult to replicate with plant waxes alone. However, we ensure these are sourced with the same integrity and high welfare standards as the rest of our ingredients, from our own Estate. By being transparent about our formulations, we allow you to make the choice that best suits your personal values and skincare needs.
Discover the best of the wild whether you are looking for a completely vegan routine or a hybrid approach that includes the protective power of the hive, Rhug Wild Beauty offers a bridge between the wild Welsh landscape and modern dermatological science. From the detoxifying properties of Dandelion to the soothing nature of Meadowsweet, we invite you to experience the transformative power of plants.
