1. What led you to become a beauty content creator?
Beauty, in my opinion, should be inclusive and diverse regardless of age, ethnicity, or body type. I wanted to foster a more inclusive and tolerant beauty community. As a beauty aficionado, I was constantly researching and experimenting with new products, techniques, and trends especially on my mid-age skin and complexion. I realized I could use my experience to become a beauty content writer, offering helpful insights and advice to help people make informed decisions.
2. You were born & brought up in Delhi – do have any Indian skincare rituals that you incorporate into your daily routine?
Ah, I have lots really! I like to incorporate Ayurvedic principles into my skincare routine by using natural ingredients like turmeric, gram flour, sandalwood, rose water etc. I love to create my own toners and face masks sometimes using rose petals, cucumber etc. I also enjoy hair oiling and Indian head massage. When I run out of my favourite balm cleanser, I sometimes use organic coconut oil to remove my makeup and SPF effectively from my skin. Similarly, when my children or I have very dry lips, I love to use warm Ghee (pure clarified butter) directly from the hot chapatis I make every evening. This is a miracle treatment to restore the lips and is all natural so you don’t have to worry about any chemicals especially on kids’ skin. It also is a great moisturizer for very dry skin.
3. With two young children, how do you find balance in your life?
Parenting is a demanding role and it is important to be kind to oneself. I tell myself that making mistakes is normal and that I'm doing my best. In addition, I make a conscious effort to spend quality time with my children. Reading together, playing games, or going on vacation all build wonderful memories that help to overall balance. I would also give credit to my dear husband who is very supportive and doesn’t shy away from sharing responsibilities.
4. What do you love about Rhug Wild Beauty?
I appreciate that Rhug Wild Beauty emphasizes sustainability in its sourcing practices and utilizes natural and organic ingredients in all of its products. Not just this, as a fragrance enthusiast, scents are also important to me so the sensory experience that Rhug Wild Beauty products provide with all-natural ingredients is just phenomenal.
5. What does organic beauty mean to you?
I believe that what we put on our skin can have an effect on our health and well-being. Using products with organic ingredients decreases exposure to potentially hazardous chemicals, promotes sustainability, and encourages ecologically responsible practises. Great for the skin and the environment!
6. What is your wild beauty escape?Connecting with the nature whether it is going to a park or an intimate beach brings me joy. I wish to visit Rhug Estate one day and smell all the gorgeous natural ingredients that the brand uses in their award-winning skincare and bodycare.
You can read more from Ashh via her website and Instagram.